Zimmerman Advertising

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Media Planner

at Zimmerman Advertising

Posted: 9/3/2019
Job Status: Full-Time/Regular
Job Reference #: 305560

Job Description

Tracking Code
3998
Job Description

Overall Objective

Coordinate Nissan’s media planning efforts within the assigned Nissan region in conjunction with Media Supervisor and/or Associate Media Director. Media Planner must effectively interact with Nissan Regional marketing staff, internal regional account team and media strategy team. This position reports directly to a Media Supervisor and/or Associate Media Director. This position works under general supervision with the manager providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. Develops solutions to moderately complex problems. Approval necessary when deviating from standard and routine practices or procedures.

Responsibilities

  • Work with Media Supervisor in the development and implementation of media campaigns including most or all of the following: National & local broadcast television (including cable), local radio, outdoor, local print & digital.
  • Work as part of a media planning team, applying media solutions to overall client objectives.
  • Work with internal digital media team to integrate interactive objectives and strategies into overall plans.
  • As directed and overseen by the Media Supervisor, develop and present recommendations, evaluations, POVs and media analyses to Account Service and ultimately clients.
  • Organize, implement and control the day-to-day media planning development process including coordination among assistants.
  • Supervise and train assistant level employees as needed.
  • Complete assigned areas of the annual media plan(s).
  • Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor.
  • Monitor media campaigns with Media Supervisor and when needed, have campaign performance meetings internally and/or with client.
  • Work with the OMD buying team, providing buying specifications, monitor development and review media buys and post-buy analyses.
  • Maintain media estimate process in conjunction with Media Supervisor.
  • Maintain media reporting needs for assigned region.
  • Coordinate with the Buying and Account Service teams on understanding of current marketplace conditions, competitive spending or potential media opportunities.
  • Attend Client and internal meetings as necessary.
Required Skills
  • A four year college degree or equivalent.
  • 2+ years media planning experience as an Assistant.
  • Demonstrated presentation and writing skills.
  • Experience directly managing a staff of one or more is desirable.
  • Experience managing and coordinating inter-departmental efforts.
  • MS Office: Internet Explorer, Excel, Word and PowerPoint.
  • Experience or familiarity using industry media planning tools: Media Ocean/Donovan, Media Tools, MRI Research, TNS, DDS/Strata/DataTech, etc.
  • Experience in retail desirable but not required.
  • Understanding of Interactive advertising preferred but not required.

The responsibilities are many, various, and not limited to those written in this document

Job Location
Denver, Colorado, United States
Position Type
Full-Time/Regular